Brief: Brooklyn Brewery are introducing a new grapefruit-based IPA to our Non-Alcoholic Specials Effects Variety Pack, and we need to develop a sub-brand color story and brand world for this new brew. This new addition should align with the overall design and copy architecture that has already been established for the existing Brooklyn Special Effects Variety Pack, while ensuring the grapefruit IPA stands out as a unique and exciting offering within the collection.
Deliverables: Sub-Brand Color Story & Visual Identity, Brand World Creation, Packaging & Labeling, Copy Integration
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Name: Brooklyn Special Effects Grapefruit IPA
Back of Pack Copy: Special Effects Grapefruit IPA packs a zesty punch in each lively and satisfying sip that just so happens to be non-alcoholic.
Tasting Notes: Intriguing | Citrus | Vibrant
Product Descriptors: Vibrant, Delicious, & Non-alcoholic
Sell Sheet Copy: Special Effects Grapefruit IPA packs a zesty punch of sweet and zingy grapefruit. Every sip bursts with a bold aroma and tart finish that’s both tantalizing and satisfying, all at once.
Our Special Effects family includes an exciting and flavorful range of non-alcoholic brews with all the flavor and none of the buzz. Look for Special Effects Grapefruit IPA alongside our smooth Special Effects Hoppy Amber, bright Special Effects IPA, and crisp Special Effects Pils online or at a store near you.
Profile: Lightning-bright citrus and juicy, zesty grapefruit with a brisk finish.
Pairings: Jerk chicken, shrimp salsa verde tacos, citrus and avocado salads, sidewalk hangouts, and manchego cheese
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Brand Direction: Joseph Battiato
Art Direction: Ashley Swope
Copy: Kelly Tesoriero