Brief: To celebrate the launch of Fonio Rising Pale Ale, we’re looking to create a limited-edition apparel collection. This collection should reflect the bold, vibrant spirit of the new brew and draw visual inspiration from the essence of fonio—a resilient ancient grain with deep West African roots and modern cultural relevance.
Designs should incorporate striking color palettes, patterns, or iconography inspired by West African heritage, Fonio Rising’s visual identity, and Chalé’s signature aesthetic. The goal is to create wearable pieces that feel celebratory, expressive, and rooted in story—merging craft beer culture with fashion and heritage in a fresh, dynamic way.
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Collection Copy: To celebrate the release of Fonio Rising Pale Ale, we’ve partnered with African Chop House and Ghanaian-based brand Chalé to create a limited-edition collection. Featuring bold, vibrant designs inspired by the spirit of our new brew, this exclusive merch captures the essence of fonio — a super grain with a rich history and a bright future.
FONIO RISING X CHALÉ JERSEY: Multicolor sublimation print with embroidered detail | 97% polyester, 3% spandex, 260 GSM breathable fabric | Loose fit
FONIO RISING X CHALÉ PACKABLE TOTE: Lightweight ripstop nylon build | Sturdy sealed seams and packable design
FONIO RISING X CHALÉ BUCKET HAT: Multicolor print with embroidered logo | 100% polyester, 200 GSM breathable fabric
FONIO RISING X CHALÉ JACQUARD SOCKS: Multicolor jacquard with embroidered logo | 80% combed cotton, 17% polyamide, 3% elastane
FONIO RISING X CHALÉ BOTTLE OPENER KEYCHAIN: Sturdy metal design | Screen printed logo on front | Laser-etched logo on back