Another fun packaging project with this limited-edition Brooklyn Lager celebrating The New Yorker’s 100th anniversary. I led the brand team on creative development from early concepting through final design on this collaboration that brought two legendary NYC institutions together on-shelf nationwide. Loved putting our touch on Eustace, giving the icon a well-deserved pint.
Art Director: Ashley Swope
Sr. Graphic Designer: Ashley Cobb
US Marketing Director: Mildred Lee
Photography: Horn Flatworx
Brand Director, Packaging & Photography: Joseph Battiato