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Joseph Battiato
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Notorious B.I.G. X Brooklyn Lager Campaign

In celebration of hip-hop’s 50th anniversary this year, we’re releasing a limited edition Notorious B.I.G. x Brooklyn Lager collection to pay homage to Notorious B.I.G.’s vibrant legacy.

This limited release of Brooklyn Lager – which is celebrating its 35th anniversary this year – delivers the same bold taste that has made it a favorite for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son, capturing his larger-than-life persona and serving as a testament to his creative legacy and profound impact on the hip-hop community, as well as in fashion, style, photography, and more.

Creative Direction & Styling

Photographer: Alex Brown

Stylist & Assistant: Kris Hayden

Models: Maya Sistruck & Garrett Fox

 Photography: Alex Brown  Assistant & Stylist: Kris Hayden  Models: Maya Sistruck & Garrett Fox  Creative Direction & Styling: Joseph Battiato
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