Brief: Brooklyn Brewery is introducing a new pilsner-inspired brew to our Non-Alcoholic Specials Effects Variety Pack, and we need to develop a sub-brand color story and brand world for it. This new addition should align with the overall design and copy architecture that has already been established for the existing variety pack, while ensuring the pilsner brew stands out as a unique and exciting offering within the collection.
Deliverables: Sub-Brand Color Story & Visual Identity, Brand World Creation, Packaging & Labeling, Copy Integration
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Name: Brooklyn Special Effects Classic Golden
Back Of Pack Copy: Brooklyn Special Effects Classic Golden balances subtle notes of honey with a crisp, clean finish that just so happens to be non-alcoholic.
Tasting Notes: Light | Balanced | Radiant
Sell Sheet Copy: Brooklyn Special Effects Classic Golden brings the same nostalgic, refreshing edge as its timeless counterpart, but just so happens to be non-alcoholic. With subtly sweet notes of honey and a crisp, laidback finish, Classic Golden’s the ideal companion for long sunny days when you want to unwind with a clear mind.
Profile: Smooth and refreshing with subtle notes of honey and a clean finish
Pairings: Grilled salmon, chicken kebabs, green curry, aged Gouda, pasta salad, sweet potato fries
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Brand Direction: Joseph Battiato
Art Direction: Ashley Swope
Copy: Kelly Tesoriero